Fast & Affordable Auto Loans – Get Approved in Minutes
Competitive low rates designed for you with fast approvals and local service.
Rates as low as 5.74% APR*
Instant Affordability Calculator
See how affortdable your new car can be.
View rates
Monthly Payment
Key Benefits
Low monthly payments
Manageable payments designed to fit your budget.
Fast approval
Get approved in as little as 24 hours.
Local service & protection options
Trusted local advisors with complete protection plans.
What Our Members Say
Everyone working on my loan was very professional and extremely nice to work and talk with...thank you again.
My husband moved his auto loan to Heartland because I have been going here for years and everyone is so friendly and helpful in any situation.
I've belonged to credit unions for many years. Joining Heartland was quick and easy. I look forward to HCU meeting my needs here in Wisconsin.
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1
Complete an application
Apply online or in-person at any branch location for the loan amount you want for your vehicle purchase.
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2
Get approved
We will review your application and quickly inform you of your approval status.
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3
Purchase your vehicle
Once approved, use your loan funds to purchase a new or used vehicle, and then manage your loan payments directly through digital banking.
Protection Plans
Have a question?
Come meet our amazing team today! As a trusted credit union in the area, we can help you find affordable auto loans in Wisconsin that match your needs.

Save more of your hard-earned money
With multiple loan options to give you low monthly payments and flexible terms, buying a new or used vehicle is more possible than ever.
Rates
New Car, Trucks, Motorcycles, Boats, and Motor Homes (2024 and newer) Rates
| Term | Regular APR as low as* |
|---|---|
|
Up to 36 months |
5.74 |
|
37 - 60 months |
5.74 |
|
61 - 72 months (Min. $20,000) |
5.99 |
|
73 months or greater (Min. $30,000) |
6.99 |
Rates effective as of: November 12, 2025
*APR is the Annual Percentage Rate. Car, Truck, Motorcycle, Boat, and Motor Home rates range between:
Used Car, Trucks, Motorcycles, Boats, and Motor Homes (2023 to 2016) Rates
| Term | Regular APR as low as* |
|---|---|
|
Up to 36 months |
5.74 |
|
37 - 60 months |
5.99 |
|
61 - 72 months (Min. $20,000) |
6.49 |
|
73 months or greater (Min. $30,000) |
7.99 |
Rates effective as of: November 12, 2025
*APR is the Annual Percentage Rate. Car, Truck, Motorcycle, Boat, and Motor Home rates range between:
Used Car, Trucks, Motorcycles, Boats, and Motor Homes (2015 to 2010) Rates
| Term | Regular APR as low as* |
|---|---|
|
Up to 36 months |
7.24 |
|
37 - 60 months |
7.49 |
|
61 - 72 months (Min. $20,000) |
7.99 |
|
73 months or greater (Min. $30,000) |
9.49 |
Rates effective as of: November 12, 2025
*APR is the Annual Percentage Rate. Car, Truck, Motorcycle, Boat, and Motor Home rates range between:
Used Car, Trucks, Motorcycles, Boats, and Motor Homes (2009 and older) Rates
| Term | Regular APR as low as* |
|---|---|
|
Up to 60 months |
11.49 |
Rates effective as of: November 12, 2025
*APR is the Annual Percentage Rate. Car, Truck, Motorcycle, Boat, and Motor Home rates range between:
Recreational Vehicles: Snowmobiles | ATVs | Campers (2016 and newer) Rates
| Term | Regular APR for UNtitled vehicles as low as* |
|---|---|
|
Up to 36 months |
5.99 |
|
37 - 60 months |
6.49 |
|
61 - 72 months (Min. $20,000) |
7.49 |
|
73 months or greater (Min. $30,000) |
8.99 |
Rates effective as of: November 12, 2025
*APR is the Annual Percentage Rate. Car, Truck, Motorcycle, Boat, and Motor Home rates range between:
All features
Low rates
We are proud to offer lower rates on auto loans in Wisconsin than other credit unions or banks, helping you better afford your next vehicle.
Terms up to 84 months
You can have greater control over how much you pay each month with our flexible term options.
AutoSmart
You can make car shopping even easier by using AutoSmart to digitally compare options from a trusted resource.
Financial coaching
Heartland offers financial coaching services so you can learn more about resources and best practices to stay in control of your financial health while paying off your auto loan.
Payment options
You can make individual payments online or set up automatic transfers to help you find the most flexible, successful payment method for your loan.
Personal service
You can call a representative to access reliable, friendly service when you have questions about your loan.
Pre-approval option
We can help you get pre-approved for a loan through Heartland so you can more confidently negotiate your vehicle price when shopping.
Tax, title, licensing for third-party purchases
You can skip the DMV and work directly with us to help you with these services, saving you energy and time from your busy schedule.
Apply for an auto loan
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Schedule an appointment
Virtual Appointment:
In-Branch Appointment:
File a Loan Protection Claim
Protection when it matters. We are here to help!
In your time of need, our claims process is quick and easy. If you elected payment protection on your loan, you can use this convenient claims process to quickly and easily file your claim for any of the following Payment Protection Products:
- Life
- Terminal Illness
- Accidental Dismemberment
- Hospitalization
- Family Medical Leave
- Loss of life of a Dependent
- Disability
- Involuntary Unemployment
To begin, please fill out a claim form HERE!
If you prefer, call 1.800.621.6323 to begin the process and a TruStage Claims Specialist will guide you through the process.
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