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About us

See what you can achieve with Heartland Credit Union

You may be buying a home, starting a business, or simply wanting to manage your finances more successfully. With our wide range of services we can help you achieve your dreams.

Full-service financial cooperative

Our mission

Heartland helps people make healthier financial decisions.

Make life better

Our Vision

Heartland Credit Union makes members' lives, and every community we touch, meaningfully better because when money matters make sense, meeting financial goals becomes easier.

How it all began

"It was a cold night in February 1936 when we organized in a room on the first floor of the telephone company building at 17 South Fairchild Street in Madison. It was cold inside, too. Mr. F. Ennis, manager of the local exchange in Madison, took to heart the admonition of his superiors to conserve fuel. We were still in the depression days. Our first employee, John Cash, was a man of courtly manners and well into his sixties, pipe smoking and serious about his job. He was proud to be associated with us even though his wages were next to nothing. Charlie Hyland of CUNA Mutual Insurance assisted us in getting off on the right foot. Not only did we take in money the first night, but also granted the first loan to Nick Guerten. At 9:30 p.m., we turned out the lights, slapped our hands together several times to re-establish circulation, and headed home satisfied with our work.” — Axel Lundstrom, HCU’s first chairman, recalling the night the credit union was organized in 1936.

The Heartland Credit Union difference

With us, you can access cost-effective products and services to successfully attain your financial and life goals, all thanks to a team that understands the needs of folks in our local communities.

Making positive changes in our community

Community Impact

We host a number of initiatives to help improve and support the local neighborhoods and communities we serve, and your membership can further support our efforts.

I have gotten close to so many of our members over the years and I like seeing the smile on their face when I greet them by name.

— Kacy C., High Crossing Blvd., Employee Since 2021

Open an account with us today

Whether you want a savings account with competitive rates, an easier online banking experience, or a loan to afford an expense, we can help you find what you need.