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Vice President, Real Estate Lending

Jeff R.

NMLS #517356

VP Real Estate Lending, Jeff R.

Meet Jeff

  • Madison Area Native
  • UW Madison Graduate
  • Started Heartland Credit Union in 2001
  • Over 20 years experience assisting members work towards their goals
  • Completed CUNAs Business Lending Professional Program


  • Creating customized financing solutions


Jeff believes that financing is not a one-sized fits all product. Different stages of life, different goals, different needs and wants call for different solutions.

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digital business card - Jeff


Mortgage Options

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Home Equity Loans

You can secure a loan with the equity in your home and use the funds to afford a number of major life expenses.

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Financial Fitness Coach

Whether you need some assistance creating a budget or you want to boost your credit score, Heartland Credit Union has professional financial fitness coaches to help you manage your money.

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Apply now

Ready to dive in? Start your application.

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Jeff R. was super helpful with our mortgage from application to closing and beyond, he made the first time home buyer process smooth for my fiancée and me.

— Ryan H., Madison, Member Since 2014

Work with a lender who understands your needs

As a resident of Wisconsin you deserve to receive help from a team that understands the local real estate market. With the proper lending expertise on your side, you can start making your goals a reality with the right mortgage loan option.