Our mission
Heartland helps people make healthier financial decisions.
Our Vision
Heartland Credit Union makes members' lives, and every community we touch, meaningfully better because when money matters make sense, meeting financial goals becomes easier.
How it all began
"It was a cold night in February 1936 when we organized in a room on the first floor of the telephone company building at 17 South Fairchild Street in Madison. It was cold inside, too. Mr. F. Ennis, manager of the local exchange in Madison, took to heart the admonition of his superiors to conserve fuel. We were still in the depression days. Our first employee, John Cash, was a man of courtly manners and well into his sixties, pipe smoking and serious about his job. He was proud to be associated with us even though his wages were next to nothing. Charlie Hyland of CUNA Mutual Insurance assisted us in getting off on the right foot. Not only did we take in money the first night, but also granted the first loan to Nick Guerten. At 9:30 p.m., we turned out the lights, slapped our hands together several times to re-establish circulation, and headed home satisfied with our work.” — Axel Lundstrom, HCU’s first chairman, recalling the night the credit union was organized in 1936.
For over 80 years the varied financial needs of those in Southwestern Wisconsin have played a role in why we do what we do. We started with AT&T Telephone Company and are now digitally focused.
Heartland President/CEO, Angela Hanson, has worked since 2001 to understand and solve the financial needs and concerns of members and those in the community.
The Credit Union National Association (CUNA) recognized Heartland Credit Union with the nation-wide Benefits of Membership Award for exceptional savings provided to member-owners.
The Heartland Credit Union difference
With us, you can access cost-effective products and services to successfully attain your financial and life goals, all thanks to a team that understands the needs of folks in our local communities.
Community Impact
We host a number of initiatives to help improve and support the local neighborhoods and communities we serve, and your membership can further support our efforts.
I have gotten close to so many of our members over the years and I like seeing the smile on their face when I greet them by name.
Open an account with us today
Whether you want a savings account with competitive rates, an easier online banking experience, or a loan to afford an expense, we can help you find what you need.
Request Mortgage Appointment
Get Code
Schedule an appointment
Virtual Appointment:
In-Branch Appointment:
Leaving Our Website
You are leaving our website and linking to an alternative website not operated by us. We do not endorse or guarantee the products, information, or recommendations provided by third-party vendors or third-party linked sites.