Meet MAIA – Heartland’s New Virtual Phone Assistant

At Heartland Credit Union, we’re always looking for new ways to make your banking experience easier, faster, and more convenient. That’s why we’re excited to introduce MAIA – our new Virtual Phone Assistant.

MAIA stands for Member Assistant & Intelligent Agent. She’s here to help you get quick answers, save time, and connect you to the right information—all over the phone. Think of MAIA as the helpful first stop when calling Heartland—here to make sure you get what you need, right when you need it.

What Can MAIA do for you?

• Quickly guide your call so you don’t have to navigate long menus
• Provide 24/7/365 assistance for common questions and requests
• Connect you with a team member when you need personal support

Why We’re Introducing MAIA

We know your time is valuable. Instead of waiting on hold or pressing through complicated phone options, MAIA helps get you to the right answer faster. She makes it easier to manage your accounts at any time of day, while still giving you the option to talk to a real person when needed.

What’s Next?

MAIA is just getting started. Over time, we’ll continue to improve and upgrade her abilities – making your experience even faster and more helpful. And here’s where you come in: your feedback will shape how MAIA grows. Over the coming months, we’ll continue adding more features to help make banking with Heartland even more seamless.

So next time you give us a call, don’t be surprised when MAIA answers first—she’s here to help!